[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.abakowiki.cz\/jsou-reklamni-predmety-nepostradatelnou-soucasti-marketingu\/#Article","mainEntityOfPage":"https:\/\/www.abakowiki.cz\/jsou-reklamni-predmety-nepostradatelnou-soucasti-marketingu\/","headline":"Jsou reklamn\u00ed p\u0159edm\u011bty nepostradatelnou sou\u010d\u00e1st\u00ed marketingu?","name":"Jsou reklamn\u00ed p\u0159edm\u011bty nepostradatelnou sou\u010d\u00e1st\u00ed marketingu?","description":"Asi nikdo nebude rozporovat, \u017ee jak\u00e1koliv firma, bez ohledu na svou velikost, byla zalo\u017eena za jedin\u00fdm \u00fa\u010delem: dosa\u017een\u00ed zisku. A ide\u00e1ln\u00ed samoz\u0159ejm\u011b je, aby se tento zisk st\u00e1le zvy\u0161oval. K tomu je v\u0161ak pot\u0159eba jak udr\u017een\u00ed st\u00e1vaj\u00edc\u00edch z\u00e1kazn\u00edk\u016f, tak i l\u00e1k\u00e1n\u00ed st\u00e1le nov\u00fdch. K tomuto \u00fa\u010delu se pou\u017e\u00edvaj\u00ed nejr\u016fzn\u011bj\u0161\u00ed marketingov\u00e9","datePublished":"2020-09-13","dateModified":"2023-11-06","author":{"@type":"Person","@id":"https:\/\/www.abakowiki.cz\/author\/#Person","name":"","url":"https:\/\/www.abakowiki.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/8eaf08ef5a7e54fc91db02b2058b03bc913caaaa39c046819bbf43d06bd23c2b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8eaf08ef5a7e54fc91db02b2058b03bc913caaaa39c046819bbf43d06bd23c2b?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"abakowiki.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.abakowiki.cz\/wp-content\/uploads\/art387961_16x9_20260816_073251_AYw3lK.jpg","url":"https:\/\/www.abakowiki.cz\/wp-content\/uploads\/art387961_16x9_20260816_073251_AYw3lK.jpg","height":0,"width":0},"url":"https:\/\/www.abakowiki.cz\/jsou-reklamni-predmety-nepostradatelnou-soucasti-marketingu\/","about":["Nakupov\u00e1n\u00ed"],"wordCount":442,"articleBody":"\tAsi nikdo nebude rozporovat, \u017ee jak\u00e1koliv firma, bez ohledu na svou velikost, byla zalo\u017eena za jedin\u00fdm \u00fa\u010delem: dosa\u017een\u00ed zisku. A ide\u00e1ln\u00ed samoz\u0159ejm\u011b je, aby se tento zisk st\u00e1le zvy\u0161oval. K tomu je v\u0161ak pot\u0159eba jak udr\u017een\u00ed st\u00e1vaj\u00edc\u00edch z\u00e1kazn\u00edk\u016f, tak i l\u00e1k\u00e1n\u00ed st\u00e1le nov\u00fdch.\tK tomuto \u00fa\u010delu se pou\u017e\u00edvaj\u00ed nejr\u016fzn\u011bj\u0161\u00ed marketingov\u00e9 strategie, \u010di sp\u00ed\u0161e jejich kombinace. Snad \u017e\u00e1dn\u00e1 firma nepou\u017e\u00edv\u00e1 jen jednu, n\u00fdbr\u017e vol\u00ed ty, kter\u00e9 pou\u017eije, tak, aby se navz\u00e1jem dopl\u0148ovaly a aby tak bylo zaru\u010deno pln\u00e9 pokryt\u00ed c\u00edlov\u00e9 skupiny.\tMezi lidmi je samoz\u0159ejm\u011b nejzn\u00e1m\u011bj\u0161\u00ed reklama, p\u0159edev\u0161\u00edm pak tak televizn\u00ed, ale rozhodn\u011b se nejedn\u00e1 o jedin\u00fd mo\u017en\u00fd zp\u016fsob. Jin\u00fdm, trochu obskurn\u011bj\u0161\u00edm, av\u0161ak p\u0159esto velmi vyu\u017e\u00edvan\u00fdm, jsou reklamn\u00ed p\u0159edm\u011bty. O co se jedn\u00e1?\tObvykle se jedn\u00e1 o drobn\u00e9 v\u011bci, jako jsou kl\u00ed\u010denky \u010di propisky, s n\u00edzk\u00fdmi v\u00fdrobn\u00edmi n\u00e1klady. Na nich je nati\u0161t\u011bno logo \u010di n\u00e1zev firmy, a n\u011bkdy, v z\u00e1vislosti na velikosti onoho p\u0159edm\u011btu, i jej\u00ed slogan. Tyto jsou pak rozd\u00e1v\u00e1ny na nejr\u016fzn\u011bj\u0161\u00edch akc\u00edch, jako je t\u0159eba v\u00fdro\u010d\u00ed vstupu firmy na trh, p\u0159\u00edpadn\u011b otev\u0159en\u00ed nov\u00e9 pobo\u010dky.\t\tAv\u0161ak \u010dasto jsou zam\u011bstnanci pob\u00edzeni, aby je d\u00e1vali sv\u00fdm z\u00e1kazn\u00edk\u016fm jako d\u00e1rky. To se d\u011bje hlavn\u011b u firem, jako jsou nap\u0159\u00edklad poji\u0161\u0165ovny \u010di banky. Maj\u00ed t\u00edm uk\u00e1zat, \u017ee si z\u00e1kazn\u00edka v\u00e1\u017e\u00ed natolik, \u017ee mu i daj\u00ed zdarma d\u00e1rek.\tSamoz\u0159ejm\u011b se nejedn\u00e1 ani zdaleka o jedinou funkci, kterou tento zp\u016fsob propagace m\u00e1. Sah\u00e1 toti\u017e je\u0161t\u011b d\u00e1l. Vzhledem k tomu, \u017ee na n\u011bm je logo firmy, ji propagujeme prakticky v\u017edy, kdy\u017e danou v\u011bc pou\u017e\u00edv\u00e1me na ve\u0159ejnosti. A \u017ee se jedn\u00e1 o v\u011bci, kter\u00e9 vyu\u017eije asi ka\u017ed\u00fd, nen\u00ed t\u0159eba \u0159\u00edkat.\tOt\u00e1zka je, zda danou firmu skute\u010dn\u011b chceme podporovat, zda pova\u017eujeme jej\u00ed v\u00fdrobky a slu\u017eby za kvalitn\u00ed, nebo zda je n\u00e1m to jednodu\u0161e jedno, a tu\u017eku pou\u017e\u00edv\u00e1me nap\u0159\u00edklad proto, \u017ee byla zadarmo a nemus\u00edme tak za ni utr\u00e1cet pen\u00edze.\tA\u0165 je to v\u0161ak jakkoliv, m\u011bli bychom si t\u00e9to skute\u010dnosti b\u00fdt v\u011bdomi a podle toho se i zachovat. P\u0159eci jen, nebudeme podporovat firmu, se kterou nesouhlas\u00edme, ne?                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jsou reklamn\u00ed p\u0159edm\u011bty nepostradatelnou sou\u010d\u00e1st\u00ed marketingu?","item":"https:\/\/www.abakowiki.cz\/jsou-reklamni-predmety-nepostradatelnou-soucasti-marketingu\/#breadcrumbitem"}]}]